From Discovery Magazine, an internal YMCA publication
Blogging - Influencer Must-Haves
After a research trip to this outdoor outlet mall, I crafted a “must-haves” list for the client to promote spring break shopping events and media coverage for their top brands. This included working with client to identify brands needing the lift in coverage, and using the products to inform my writing. From there, I matched the client’s voice to promote stores and products specific to their marketing campaign’s goals.